Agency Profile Analysis.
agency profile analysis.
Forsman & Bodenfors New York is a globally recognized creative agency known for its innovative and collaborative approach to advertising. Founded in 1986 in Sweden, the agency has established itself as a leader in blending creativity with data, technology, and media.
Services Offered. The agency delivers full-service creative strategies, branding, and marketing campaigns. They specialize in developing tailored digital solutions and social media strategies that resonate with modern consumers across different platforms. Forsman & Bodenfors integrates technology and data analytics to drive performance to ensure every campaign is optimized for maximum impact. They are seen as experts in building iconic brands by creating integrated campaigns that align with a brand’s vision and goals.
Social Media Presence. Forsman & Bodenfors excel in tailoring content to suit each social media platform. On LinkedIn, they have a substantial following of over 40,000 and share a variety of assets from blogs, graphics, and video. Their Instagram presence, with over 19K followers focuses heavily on video, tailoring its content to the platform. Both platforms show a unique view into the agency's creative process. The tailored approach to each platform allows Forsman & Bodenfors to engage audiences in a way that feels authentic and true to the nature of each platform.
Influence in the Marketing World. Forsman & Bodenfors has influenced the advertising industry by breaking the mold of traditional agency structures and integrating data with creativity. Their work with brands has set new standards for how advertising campaigns are created and executed. Forsman & Bodenfors has significantly shaped how advertising agencies think about the creative process. Their approach to innovation, both in terms of creative freedom and the use of data, is a game-changer in the marketing world.
Brands They Work With. The agency is known for working with Volvo, IKEA, H&M, and Coca-Cola. Their work with Volvo, for example, brought to life the "Epic Split" campaign featuring Jean-Claude Van Damme, which became a viral sensation. Their innovative campaigns for IKEA focus on the brand’s commitment to home comfort and affordability and by using humor and relatability to engage customers.
Their IMC Strengths. Consistency Across Channels. Audience-Centric Approach. Integrated Digital and Traditional Marketing. Creative Storytelling. Social Media Integration. Data-Driven Creativity. Personalization.
Website Feedback & Area for Improvement. While Forsman & Bodenfors New York is a top-tier agency in terms of creativity, their website leaves room for improvement. The website design feels dated and doesn’t fully align with the high-caliber work the agency produces. The website doesn’t effectively showcase their portfolio in an engaging way which is a missed opportunity. A more dynamic website could elevate their brand presence and better represent the caliber of work they’re known for.
Exploring Marketing Campaigns.
marketing campaign: always’ #Likeagirl.
The Always #LikeAGirl campaign is an impactful ad that tackles gender stereotypes in a creative and emotional way. The campaign focuses on changing the way people view the phrase “like a girl,” which is often used as an insult. Always flips this idea to make it a positive and empowering message instead.
The campaign was effective because it tackled a real issue about how society uses language to put down young girls. The ad raised awareness about the negative impact of gender stereotypes by showing how people initially thought doing something “like a girl” meant and then showed them to view it in a different way. It connected emotionally with viewers by giving them the confidence to be proud of who they are. The campaign also helped people rethink how they use language and the harmful effects of negative stereotypes.
The campaign also increased brand recognition for Always. It positioned the brand as one that stands for empowering women, not just selling products.
Always used several effective strategies to get the message across, including:
A Powerful Message. The ad’s core message is that the phrase “like a girl” doesn’t have to be an insult. It encourages viewers to be proud of their gender and embrace their strength.
Video Ads. The video of real people having real conversations were a key part of the campaign. They showed real-life examples of how different people interpret the phrase, using emotional music and powerful visuals to drive the message home.
Social Media Engagement. Always used social media to spread the message further. They encouraged people to share their own stories using the hashtag #LikeAGirl. This created a conversation around the campaign, allowing it to go viral and reach a wider audience.
Influencer Marketing. The campaign worked with influencers who shared their own personal stories. This helped connect with younger audiences and made the message feel even more relatable.
The #LikeAGirl campaign is a great example of Integrated Marketing Communications because it used multiple channels to share the same message. IMC means making sure the message is consistent across different platforms to create a stronger impact.
The campaign used TV ads, online videos, social media, and influencer partnerships to reach as many people as possible. Each of these channels carried the same core message, making the campaign feel cohesive and powerful.
Social media played a huge role in spreading the message. The hashtag #LikeAGirl helped people share their personal experiences. This gave the campaign an organic and authentic feel.
The Always #LikeAGirl campaign is an excellent example of how advertising can challenge societal norms and empower people. The campaign not only highlighted the way we think about gender stereotypes but also helped build a stronger connection between the brand and its audience. Always didn’t just advertise a product - they made a statement that contributed to a larger conversation about gender equality.
Building a Visual Inspiration Board.
The ad for Children Defense Fund uses a child’s face placed on an adult’s body to evoke feelings of vulnerability and innocence. This highlights the stark contrast between a child’s potential and the reality of an adult’s struggles.
The child’s face makes viewers connect emotionally which better stirs empathy.
Ties into familiar issues such as poverty, homelessness, and the challenges of growing up in disadvantaged environments which makes it relatable to many.
The ad encourages viewers to learn more with a clear call to action.
The Squatty Potty stands out because it turns a typically awkward and taboo subjec into something funny and entertaining. The use of a talking unicorn and humorous dialogue makes the ad lighthearted and engaging.
The visuals in the ad are colorful and whimsical, making it more interesting to watch. The creative animation and fantasy elements add a fun twist, making the topic of bathroom habits more approachable and less uncomfortable to discuss.
This instagram design by simplywhtedesign is incredible creative and well thought out - showing precision and detail.
The vivid colors draw you in and leave you impressed on that initial first look.
This first impression is very important and needs to be well thought out and planned. This is next level.
Simon Sinek’s social media page uses a consistent visual style, with bright, vibrant colors in his posts to grab attention. His imagery reinforces his brand identity around leadership, trust, and personal growth. The use of similar color schemes and design layouts across posts strengthens recognition and keeps his content visually cohesive.
Simon effectively uses storytelling to connect with his audience and encourages engagement by asking relatable questions.
This ad captures the magic of childhood imagination, something all parents can relate to.
It shows the joy and wonder of a child’s imagination, with a heartwarming family moment.
The loved pop culture reference created a shared connection and notes of nostalgia.
The focuses on the bond between parent and child with the car symbolizing more than just transportation.
Evokes warmth, joy, and the aspirations of being a good parent.
Makes you feel connected to the family and the idea of owning a Volkswagen as part of that experience.
The ad by Alexa is relatable because we have all been there when things go wrong and our hands are full. The image showing a real-life moment that anyone can relate to, making the product feel essential.
Instead of just showing the product, the ad uses an image of a person in a chaotic kitchen setting and has a human element which draws the eye in better.
Clear messaging on the benefits of an Alexa and an easy button for learning more to draw people in.
The KFC ad is a very creative way to handle a PR problem - with both humor and sincerity. Taking responsibility in a creative way.
McDonalds always creates visually appealing ads with their food and layout.
This WWF message "Don’t let garbage replace wildlife" calls attention to the real danger of plastic waste replacing natural creatures.
The image of the detergent bottle, designed to look like a penguin, is striking and this placement of the bottle in a natural environment emphasizes a connection between pollution and wildlife. This makes the issue more immediate and relatable and creative to help stick in someone’s mind.